Customer stories

To attract the right EMBA candidates, Geneva School of Economics and Management shifted from quantitative to qualitative recruitment, with the Digital Advisor playing a key role.

SKEMA was seeking an engaging, consistent, and globally scalable approach that would continue to deliver measurable performance year after year. 

IÉSEG wanted to improve recruiter–candidate conversations by better informing prospects and capturing insights. House of Education’s Digital Advisors increased engagement, lead quality, and enrolments.

House of Education became a key partner in developing the in-house lead generation strategy. The data collected from the leads allows the school to segment and qualify leads, and utilise hyper-personalised lead nurturing strategies.

By integrating the Digital Advisor into their recruitment strategy, MSM saw a clear increase in both lead quality and conversion efficiency.

House of Education developed a Digital Advisor for Imperial Business School, which matches prospective students to one of the School’s four MBA formats. The Digital Advisor has been instrumental in matching thousands of MBA candidates to relevant programmes.

By utilising House of Education's advanced lead capture tool, Study in Sweden, a part of the Swedish Institute (SI), significantly increased their pool of prospective students, whilst adhering to strict GDPR guidelines.

ESMT Berlin has effectively introduced an MBA Digital Advisor on their website. This online tool has greatly improved how users engage with the site, helping students find the MBA programme that suits them best.

Jeanne Weckler, Group Marketing Manager for ESCP’s Master in Management programme worked with House of Education to create two Digital Advisor marketing tools.

University of Gothenburg’s Physics and Mathematics bachelor-level programmes attracted prospects through an engaging campaign solution on social media and their website.

ESCP Business School used a House of Education custom-built marketing tool to diversify their lead gen sources - and it is now one of the top-performing first touch points for enrolling students.