The quiz has been a vital tool, enabling us to match nearly 2000 contacts with a programme offered by the Business School. This is pivotal in driving our ongoing marketing and recruitment efforts.
Stop relying on third parties. Generate more high-quality leads in-house.
Generating leads in a cost-effective manner is always of interest [and] the quiz not only did that, but also helped push the programme USPs.
Use data to qualify every lead, and prioritize your outreach.
If they answer, for example, that they want to do a triple jump, then I can already start the conversation with information that is relevant to them.