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Turning your website visitors to well informed leads

The Digital Advisor is a marketing and recruitment tool for higher education teams that turns your website into an always-on advisory experience. During their research, prospective students aren’t just looking for information; they want to understand which of your programmes are the right fit for them. The Digital Advisor creates an engaging, personalised experience that guides students towards relevant programmes based on their interests and needs.
A banner on a website leading to a Digital Advisor

Capture lead

Compelling message on your website “Which programme is for you? Find out in 4 minutes”

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A question in a Digital Advisor

Collect data

Each answer the visitor provides is stored as a data point and shared with you

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A result page showing a personalised message

24/7 guidance

Sophisticated matching logic and dynamic text give each user a personalised result - 24/7 from your website

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A bridge between acquisition and conversion

Convert anonymous browsing into well-informed leads. The Digital Advisor makes visitors an easy offer: four minutes of questions for a personal answer on which programme fits them best. The result is a lead who already understands their own fit—someone more likely to convert, and more likely to show stronger retention down the line.
A marketing funnel

For marketing and recruitment teams

The Digital Advisor is built for marketing and recruitment teams at business schools and universities looking to attract, engage, and convert more prospective students. It supports recruitment across Bachelor’s, Master’s, MBA, and Executive Education programmes. Whether your priority is domestic recruitment, international recruitment, or both, the Digital Advisor helps you create a more personalized and scalable experience for every prospective student.

Help prospective undergraduate students discover the right programme based on their interests, ambitions, and background.

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Guide candidates towards the right postgraduate programme with personalised recommendations based on their goals and experience.

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Help professionals find the right MBA or EMBA programme based on their career ambitions, experience, and goals.

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What does it do for your marketing and recruitment strategy?

Lead generation

Turn the traffic, campaigns, and contacts you already have into engaged, qualified prospects.

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Programme discovery

Guide candidates to the programme that actually fits, and stop losing them to uncertainty.

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Lead qualification

Go beyond the name and email. Build the candidate profile your team needs to prioritise and act.

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Want to know how it can work for you?

Speak to one of our experts and discover how we can help you achieve your goals.

FAQ

What is the Digital Advisor?

What types of institutions use it?

Where do the leads come from?

What do I need to do to implement this? How much work is involved?

Does it work with our existing CRM or lead system?

Is the Digital Advisor only available in English?

How much does it cost?

Can we run a pilot before committing long-term?

Can the Digital Advisor run on paid advertising landing pages as well as our main website?