The Digital Advisor is an interactive digital tool that lives on your website. It is sometimes described as a questionnaire, quiz, survey, or lead magnet—but it is much more than that.

Its purpose is to recreate the experience of a one-to-one admissions or programme counselling conversation online, giving every prospective student personalised guidance based on their background, interests, and future ambitions.

The Digital Advisor asks candidates a series of carefully designed questions tailored to your institution and programmes. Based on their answers, it recommends the programme or programmes that best suit their profile.

At the same time, it supports your marketing and recruitment teams by converting website visitors into qualified leads. Candidates submit their contact details as part of the experience, allowing your institution to capture valuable prospective student enquiries.

More than 70 institutions currently use the Digital Advisor.

Our clients are primarily business schools both large and small, but we also work with public universities across Europe. We support institutions recruiting for a wide range of programmes, including:

• Bachelor programmes
• Master programmes
• MBA and Executive MBA programmes
• Summer programmes
• Short courses
• Certificate programmes

We typically work with marketing and student recruitment teams looking to improve programme discovery and increase lead conversion.

Explore our client cases and client list here.

The Digital Advisor converts your existing website traffic into leads.

You can place the Advisor directly on your website, allowing visitors to discover the right programme while submitting their contact details in the process.

It can also be used as the destination for digital marketing campaigns. For example, traffic from Google or Meta ads can be directed straight to the Digital Advisor, creating a more engaging landing page experience designed specifically to convert visitors into prospective student leads.

Read more about converting your website traffic into leads here.

We follow a structured implementation process designed to minimise the workload for your team. We take care of the majority of the project, including:

• Writing all content
• Designing the question flow and recommendation logic
• Creating the Advisor according to your brand and visual identity
• Preparing the complete design and experience for your approval

Your team is mainly involved in reviewing and approving the content and design. We'll also ask you to provide:

• Your marketing tracking requirements
• A subdomain so the Advisor becomes part of your website and brand
• Support from the relevant team members to establish the CRM integration

We guide you through each step of the process.

Yes. We have extensive experience integrating the Digital Advisor with leading CRM and lead management systems. Our clients currently use integrations with platforms including:

• Salesforce
• Microsoft Dynamics
• HubSpot
• SugarCRM
• Slate
• monday.com
• FullFabric
• Zapier

If you're using another CRM or lead platform, we're happy to discuss your integration requirements.

No. The Digital Advisor can be delivered in virtually any language.

We typically create the first version in either British or American English for your approval. Once the content has been approved, it can be translated into the language or languages required by your institution.

The Digital Advisor consists of a one-time setup fee followed by an annual licence fee.

The setup fee depends on the complexity of your Advisor, which is primarily determined by the number of programmes and possible recommendation paths it includes.

For example, creating an Advisor that helps candidates choose between two MBA programmes is significantly less complex than building one that recommends the best fit from 75 undergraduate and postgraduate programmes.

The annual licence fee is standard and only increases if your institution exceeds a significant volume of leads.

View our pricing here.

Potentially, yes. It depends on how you define a pilot. Creating a Digital Advisor involves a significant amount of work upfront, including developing the personalised recommendation logic, writing the content, implementing your marketing tracking, and establishing the CRM integration.

If you're considering a pilot, we'll work with you to define clear success metrics and agree on an appropriate licence period based on your objectives. Our standard licence duration is one year.

Yes, absolutely. In fact, the Digital Advisor was originally developed as a tool for converting paid digital traffic into qualified leads while collecting valuable candidate data for campaign optimisation and audience targeting.

Once your Advisor is live, it can be used across both your main website and dedicated campaign landing pages. We're also happy to advise your team on how to make the most of the Advisor in Meta, LinkedIn, and Google advertising campaigns.