Programme matching
How does it work?
The Digital Advisor guides each prospective student through a personalised experience, matching them to the right programme while capturing the contact details you need.
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The candidate journey
From first click to CRM-ready lead, the Digital Advisor guides every visitor through a branded, adaptive experience, and turns their answers into a rich profile your team can act on immediately.
Every question has a purpose
This isn’t a generic questionnaire. Every question is designed to gather the right data while genuinely helping the candidate, guiding them toward a decision they can feel confident about, not just generating a lead for you.
The experience is built to:
- Help them clarify their own priorities
- Explain relevant programme differences
- Surface appropriate options
- Progressively narrow the choice
From personal answers to smart programme matches
As candidates answer, the Digital Advisor builds a profile of their interests, goals, and background. This profile is matched against the characteristics of each programme, surfacing the options that genuinely fit. You set the parameters—from entry requirements to the priorities that matter most—and the Digital Advisor is configured to match accordingly. That means every recommendation reflects exactly what you’d want a candidate to see.
The result becomes the starting point
Candidates don’t only receive a match; they also receive a next step. The result page presents their personalised programme match, then guides them toward meaningful action, like chatting with an advisor, signing up for an event, or connecting with a current student.
