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Data collection

More than a name and an email

Understand what your prospective students actually want — and why.

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Contact info tells you who to call. Not why.

A traditional lead form gives you a name, an email, and not much else—you’re left guessing why they’re interested, or if they’re even a good fit. The Digital Advisor captures contact information, but layers in something far more valuable: real insight into who the candidate is, drawn directly from their own answers. The result isn’t just a lead; it’s a lead you actually understand.

Traditional lead form

Name
Email
Phone

Digital Advisor

Name
Email
Phone
Top matched programme
Country of residence
Highest previous education
Previous field of study
Graduation year
English level
Amount of work experience
Motivation for studying

Build a richer picture of every lead

With so many data points captured along the way, each lead arrives with a story, not just a name.
An example of what a lead can look like, with data points like current degree level, work experience, English level, interests, and top programme match.

Turn answers into action

The data doesn’t just sit in a profile—it’s ready for your team to use.

Recruitment

Prioritise outreach based on real fit and intent, not guesswork.

Email nurturing

Send follow-ups shaped by each candidate’s actual interests and goals.

Campaign optimisation

Feed real candidate insights into your campaigns, so targeting gets sharper over time.