Get your Candidate Insights Report: MBA and EMBA

Inside the Minds of 102,900 MBA & EMBA Candidates: What They Want and How to Reach Them.

Filled with insights from 102,900 MBA and EMBA candidates across 200+ countries between 2024 and 2026.

• 48% of candidates prefer to research independently before speaking to anyone
• Hybrid or part-time for the typical MBA and EMBA candidate.
• Career advancement dominates as motivation at every stage; entrepreneurship has fallen below 5%
• ChatGPT leads show significantly higher engagement than traditional channel