Achieve more with data
Use data to sort, segment and understand your leads.
Get to know your prospects
What you can do with data
Don’t keep your most likely prospect waiting, and don’t waste time on immature leads. Identify who to reach out to first.
Personalise lead follow-up
Use 20+ data points to segment leads and send the right message to the right student to move them further along the funnel to enrollment.
Evaluate channel performance
Know which channel, placement and specific ad yields the most quality leads - it might not be the channel that gets the most leads.
Inform your strategy
Make real-time decisions as to where to put your marketing money and understand which message is key to students. Adapt and improve.
Diversify your classroom
Identify leads with specific kinds of experience or background and understand which messages are effective for recruitment.